top of page
back to top
截屏2022-10-02 12.02.24.png

PROJECT: Tom's Pet Health Center

ROLE: UX Design, Web Design, UX Research 

DURATION: Feb 2022 (3 weeks)

Project Overview

Project Overview

The product

Tom Pet Health Center offers comprehensive services for pets. The goal of the project is to design Pet Health Center website to make the pet care process easier, faster, and more convenient, by providing a broad range of services. 

Challenges

  •  Most pet health center websites don't offer multiple language services.

  • The pet owner has to go to different places to have their pets treateed.

  •  The pet owner usually has to wait at least a week to see the vet.

Research

Research
Personas
User Journey Map

Personas

WeChat896ed182c3e030fadbddadc6ed262013.png
WeChat4e6c9ab4ad6c1240e2ec58a285de8795.png

User Journey Map

I created a user journey map of Thomas’s experience using the site to help identify possible pain points and improvement opportunities. Thomas is a busy software developer who needs a boarding place with a training program, and a full service pet health care website, because he wants an easier caring process for his pet. 

9881650472018_.pic.jpg

Choose a pet hospital

Browse website

Make an appointment

Choose a pet hospital/emergency room online

Key Findings

Multi-language service

Most pet related websites don't offer a multi-language option, which results in confusion for non-English speakers.

Comprehensive service

Most pet related places only offer a few services. It would be more convenient to find all necessary services in one place.

Long wait times

Long wait times for a vet appointment.

Ideation

Ideation
Sitemap

Sitemap

Difficulty with pet health related businesses which doesn't offer full services. That was a primary pain point for users, so I used that knowledge to create a sitemap. My goal was to make things simple, clear and easy to use.

WeChatdae82b8e45958954270f49374f7c98f1_edited.png

Prototype

Low-fi Wireframe
Usabiity Study

Low-fi Wireframe

截屏2022-05-05 16.09.37.png

Usability Study

I received feedback from my research about aspects such as the navigation bar, the home page, and page organization. I listened carefully to their feedback, and I implemented several suggestions to address user pain points. 

Usability Findings

  • Users are confused about surgery appointments. Can surgery be scheduled directly, or is the appointment for a consultation?

  • Users feel uncomfortable about paying for the vet chat when they make an appointment.

  • During the checkout process, there wasn’t a clear way for users to buy prescription medication.

Process

Process

Below is the design process through the ideation phase. As expected, the process was more of an organic journey than a linear path, consisting of a constant revisit of the previous steps and reiteration.

  Review

Research

  Sketch Ideas

    Lo-Fi

Wireframe

Validation   Testing

    Hi-Fi

Wireframe

Final Prduct

Final Product

bottom of page